Voice search is an emerging trend in major countries of the world. As per Oberlo, 111.8 million people in the United States use the feature. It further estimates this number to take a 9.7% rise and reach 122.7 million by 2021. The shopping industry of 2020 is following every latest digital marketing technique for promotion.
Voice search is an emerging trend in major countries of the world. As per Oberlo, 111.8 million people in the United States use the feature. It further estimates this number to take a 9.7% rise and reach 122.7 million by 2021. The shopping industry of 2020 is following every latest digital marketing technique for promotion.
With the growing number of voice recognition-based gadgets, the terms of usage have also taken a rise. More people have started to adopt online searches using vocals. According to a survey, the shopping industry may skyrocket from 2 billion US dollars in 2018 to 40 billion US dollars by 2022.
Every age group is using the feature yet, the 43% of voice search users are between 40 and 60 years. While 72% of consumers in the USA are involved with digital voice-based assistants like Google Assistant, Siri, Amazon Alexa, and Microsoft Cortana, retailers are adopting the feature for their eCommerce businesses.
Influence of Voice Recognition on Retailers
The trend of voice-based shopping is popular for the last few years. As per facts stated by Quoracreative, 72% of voice device owners most likely engage with shopping through their devices. Also, 58% of these manage their shopping lists weekly by virtue of their smart voice-activated speakers.
Merchants nowadays prefer Artificial Intelligence (AI) and Voice User Interface (VUI) for their apps and websites. Smart bots assist in offering a seamless experience to customers. These are able to analyze consumer data better and provide accurate results.
Importance of Voice Search in Shopping Industry
There are numerous ways eCommerce retailers can benefit from voice recognition. The best practices one can optimize most likely include the use of natural language, questions, and keywords.
How to Use Questions in Voice Search?
For understanding the shopping behavior of first-time users, queries are essential. Questions most like improve voice sales due to natural consumer attributes. Understand the logic here!
People type “cheap fashion clothing” but, while using the voice-enabled devices, they say, “where to buy cheap fashion clothing?”
For this reason, eCommerce owners can rephrase their content in a way that fits perfectly with such type of queries.
Voice-Based Shopping On Store Outlets
The concept of shopping physically at an outlet is nowhere fading. People even use voice assistants while checking out on their favorite stores. It is because of the convenience that comes with vocal searches.
27% of the global population utilizes this feature on their smartphones for voice-based shopping. 28% of men and 26% of women indulge in this type of browsing wherever available.
Henceforth, merchants can offer the best coupon codes that can be used at physical outlets. It will most likely encourage people to purchase more.
Main Focus on the Natural Language
In order to understand the importance of voice search in the shopping industry, marketers must focus on keywords and natural language. Google Assistant is able to handle 70% of requests placed in a natural language.
Currently, it supports thirteen languages, including English, German, Portuguese, French, Dutch, Danish, Hindi, Italian, Japanese, Norwegian, Spanish, Korean, and Swedish.
Retailers need to focus on their keywords as per the search trends. The local queries like “near me” or “near XYZ location” are an excellent way to attract the target audience using voice recognition. Among all the voice-based orders, 7% accounted for clothing, 17% for electronics, 19% for entertainment, and 20% for grocery coupons.
Business Goals Based On This Feature
Retailers must know some business goals in order to understand the importance of voice search in eCommerce.
- There is an increase in the number of mobile purchases in recent years. The mobile eCommerce revenue has taken a high rise after voice recognition. Henceforth, owners must make sure their website is mobile-friendly.
- Aside from this, the development of a shopping app is essential. Currently, there are around 40 shopping mobile-based apps only. Better customer experience will result from this, and users will most likely share their reviews with others.
- The feature of in-app payment is considerable too. A shopping based app will also bring these benefits to users and encourage them to purchase more. Nowadays, different ways of secure payments attract customers easily. Android voice-based users utilize Google Wallet, whereas iOS users prefer Apple Pay.
Wrap Up
The future of voice-based shopping depends on the retailers who make appropriate use of this feature. The importance of voice search in the shopping industry is visible.
As per the courtesy of Statista, 15% of voice device owners in the United States of America, used their gadgets for browsing products. Also, a survey report of 5000 respondents concluded that 34.9% of people enjoyed purchasing using their digital assistants.
Overall, the number of smart speaker purchasers in the USA has been increasing. It is further expected to cross 26 million buyers by 2021. As a result, retailers in the eCommerce industry can have positive results in the future if they follow the trends appropriately.
