According to reports, the e-commerce retail revenue is projected to reach 4.92 trillion US dollars in 2021. If you look forward to the future of e-commerce, online shopping is going to remain the most popular activity How much do you think is going to be your share in the upcoming shopping trends? If you are
According to reports, the e-commerce retail revenue is projected to reach 4.92 trillion US dollars in 2021. If you look forward to the future of e-commerce, online shopping is going to remain the most popular activity
How much do you think is going to be your share in the upcoming shopping trends?
If you are unaware still, move on and plan a strategy. Nowadays, online retailers look forward to expanding their business globally for the future of the e-commerce world. But, for standing strong in the worldwide competition, entrepreneurs must be aware of the changes occurring in the market.
It is no doubt that online shopping is a benefit with the increasing number of shopaholics every day. There are multiple ways through which you can delight your audience and boost in-store experiences. Using technology is the most effective and simplest method for growing a business online.
In this futuristic era, technology is evolving at a rapid state. If you skip the chance to benefit from it, growing your business may get difficult. As a business owner, it is necessary to understand the role of technology in shaping the future of e-commerce shopping.
The Role of Technology in the Future of Ecommerce Shopping
The e-commerce industry is erratic. It changes every year with new emerging trends that can help a business grow. Retailers can find similar shopping trends in 2021 too. These will help your business to grow and outstrip your competitors.
We have further discussed the most popular tech trends that will play a major role in the future of e-commerce shopping.
Voice-Activated Payments Are Necessary
Voice recognition will majorly shape the future of e-commerce shopping. Every day, the use of smart home devices like Google Home and Amazon’s Alexa is growing. Therefore, more customers will be moving towards voice-recognition technology for online shopping. According to reports, voice-based shopping is most likely to cross $40 billion in 2022.
Comparatively, the use of voice-activated payments and digital assistants for shopping has grown quicker than any other sector. The same will continue in the future of e-commerce shopping. Also, the accessibility of technology and boost inaccuracy is a reason behind the enhancement in voice commerce.
Most of the e-commerce retailers still depend on keyboard data inputs. However, for the betterment of competition, entrepreneurs must update their apps and websites for enabling voice commerce.
Platforms like Amazon and Google are already using voice payments. You must prepare for disruption in the future of the e-commerce industry because smart retailers and investors will be integrating voice payments for business growth.
Omnichannel Shopping Will Be Famous
The Omnichannel retailer strategy will be giving buyers a smooth and ideal experience across multiple devices and channels.
In 2017, the Harvard Business Review went under a survey of 46K people. 73% of respondents from this survey were estimated to be Omnichannel customers. These people use online platforms along with brick-and-mortar stores for shopping purposes.
With more use of voice assistants and mobile devices, it is obvious to see an increase in the number of Omnichannel customers in 2021.
Advertisers can take benefit from analytics tools. It will help to learn customer behaviour and examine all aspects of cash flow. By using such tools, you can find out which product or service is most popular, evaluate your profit-loss, and estimate customer loyalty.
With the help of these insights, you can learn about the exact product visitors need at your website. As a result, you will be able to provide a seamless shopping experience to all consumers.
Augmented Reality in the Future of the Ecommerce Sector
Augmented Reality is an emerging trend in the future of the e-commerce market. Most often, experts believe this technology will enhance and personalize your shopping experience. Also, it will introduce a new way of online shopping for shopaholics.
By introducing AR features digitally, business owners will most likely gain a competitive benefit. It will further help to boost sales, increase conversion rates, and add to the number of products sold. Also, you can take help from API developers for the fulfilment of such business goals.
Companies that are already applying this technology for the future of e-commerce shopping are providing customers with a seamless experience. It allows an individual to check their products in real-time and make better decisions.
It is your turn to utilize this technology for brand enhancement and boost your marketing strategy.
Frequent Use of Smartphone Technology
With the growth of online shopping, customers are getting more attracted to mobile commerce. It is why brands offer mobile-friendly coupon codes for boosting up sales.
According to forecasts, mobile commerce is most likely to reach $3.5 trillion by the end of 2021 which makes 72.9% of the e-commerce revenue.
Also, it is estimated that 30% of e-commerce shoppers abandon their carts in the middle of shopping if they find that your platform is not mobile-friendly.
As a struggling retailer in this era, you must focus on providing a seamless mobile shopping experience to customers for a bright future of e-commerce shopping.
Do you know about the Google Mobile-Friendly Test? It helps to check if your website is mobile-friendly or not. All you have to do is to enter your URL in the software and wait for the results.
AI And Machine Learning For Personalization
Artificial intelligence and machine learning are helping retailers in a myriad of ways. It helps advertisers to understand what customers are expecting from their brand. Also, it helps to analyse what a visitor thinks about your products and services.
By using AI-driven software, it is easy to evaluate all authentic customer reviews on the internet. As a result, merchants can quickly get insights into customer satisfaction and experience.
Besides this, you can also use the latest technologies to predict what a consumer will most likely need in the future of e-commerce shopping. Try to register and analyse data about the online behaviour of consumers. Also, learn about their favourite products and shopping practices. It will help to examine which products a visitor will be interested in and what items may be purchased recurrently.
The introduction of machine learning and artificial intelligence makes it easy to meet customer needs and boost sales. Therefore, do not worry when applying these technologies and modifying your business marketing approach.
Advanced Methods of Payment
Payment options are the basics to attract customers to your brand. If you fail to provide your customers with a recommended and easy payment method, they will immediately switch to another e-commerce shopping store.
Currently, the most popular method of e-commerce payment is through digital wallets. You may find Google Pay and PayPal along with debit and credit cards. Especially in the case of Cryptocurrency, Bitcoin has multiple benefits for retailers like no reverse payments and low transaction fees. The future of e-commerce shopping in 2021 is more likely to support cryptocurrencies.
Internet of Things for a Better Experience
IoT is an effective strategy to boost the in-store shopping experience. It is not necessary to build a cashier-less store with this technology. There is much more retailers can do.
Brands use it by sending their online shopping offers to smartphones within reach. Also, retailers can analyse the routes a customer is taking in-store and display relatable products for easy shopping.
Another way to find out where products are located in a store is by using RFID, NFC, and GPS sensors. This tactic also helps retailers to know the right time of creating products and offering them to satisfy customers.
According to reports, the IoT retail market is most likely to cross $35.5 billion by 2025. Apply this technique for a modified future of e-commerce for customers as well as retailers.
The Future of Ecommerce in a Nutshell
Struggling e-commerce businesses ruling the market must adapt their marketing strategies to the upcoming shopping trends. In the future of e-commerce shopping, Omnichannel, Artificial Intelligence, Augmented Reality, Internet of Things, Voice Commerce, Mobile Commerce, and more will become most popular.
While more and more businesses are going to accept these methods for brand growth, you must modify your methods too. If you find any of these points helpful in your article, please share in the comments below.
