Currently, there are more than 4.57 billion active internet users all over the world as per the analysis of Statista. This figure estimates almost 59% of the total world population. At least this count of people is evolving with the tough choice of email marketing vs social media. Most often, the rise of social media
Currently, there are more than 4.57 billion active internet users all over the world as per the analysis of Statista. This figure estimates almost 59% of the total world population. At least this count of people is evolving with the tough choice of email marketing vs social media.
Most often, the rise of social media channels put forward an image of media as the ultimate future. But, emails have nowhere drifted away; therefore, choices are difficult to make. As per Oberlo, 45% of the planet uses social media, estimating to 3.5 billion active users. Similarly, the total count of email users is most likely to cross 4.3 billion by 2023, which equates to half of the world population.
So, visible competition is difficult to find you a victor so soon. With an average of 5.5 social media accounts on the web, there come an equal number of email addresses too. Can you define who will win the race?
Email Marketing VS Social Media?
There is nothing new about understanding social media marketing or email marketing nowadays. Both digital marketing types have their pros and cons.
Social media marketing is the process of advertising content and products through media channels. It uses basic platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
On the other hand, email marketing is the method of reaching out customers and audience on the basis of email. It uses several email platforms to send and receive emails for building a relationship.
User Preferences for Social Media and Email Marketing
Nowadays, opening your eyes in the morning to check stories, newsfeed, pictures, and messages is more common than getting news updates. However, in the case of serious users who stick to specific goals every day, emails are a necessary part of the day.
While 2.32 billion people use Facebook every month, 293.6 billion emails are sent and received every day. It is good to keep your opinions while opting for digital marketing. Nonetheless, in the digital world of online advertisement; stats, benefits, revenue, and ROI matter more.
Here, the use of social media and email is being compared in terms of business. Therefore, it is necessary to understand its use as per the advantages it can offer.
Sales through Social Media and Email Marketing
The number of social media and email users may keep increasing on a daily basis, yet their purposes will always be debatable. While subscribing for a brand, customers want to receive more newsletters, promotional emails, and latest shopping coupon codes deals.
However, only a few numbers of social media individuals want brand pages to slip in their messages for advertisement purposes. The email marketing vs social media competition varies for this situation.
73% of advertisers in the industry are positive about using social media for their business. However, email marketing is preferable by 81% of small and medium-sized brand owners. Also, Statista explains how email marketing generates better ROI than any other organic searches.
In the case of online shopping through these two types of digital marketing, the stats vary. When advertisers take help from media channels, influencers play a significant role. 49% of consumers believe in influencers for buying items from social media.
Whereas, in the case of email marketing, an equal percentage of users vote positive for receiving promotional emails from brands. Also, marketers can keep sending abandoned cart emails because three such emails together in the inbox result 69 % more as compared to single ones.
Engagement Rate via Email Marketing and Social Media
It may be disturbing for many, but as per fact, the rate of engagement on social media is negligible. Optinmonster believes the engagement rate on media platforms like Facebook, Instagram, and Twitter is limited to 0.58%.
Nonetheless, emails in this case quickly connect with 85% of the audience. Also, 23% of these receivers also open their emails. For having a successive organic reach on social media channels, it is mandatory to raise your engagement rate.
Interestingly, there is no such requirement for email users. Welcome emails from brands have a strong open rate of 82%. Additionally, if marketers add videos in their emails, the click rate can rise by 300%.
Email Marketing or Social Media Marketing?
As per the stats, analysis, and estimations by Campaign Monitor, email marketing is positively approachable for business. With a 4400% ROI, 73% of millennial consider it as basic means of business.
Nevertheless, it does not mean you will drop the race between email marketing and social media. The combination of these to digital marketing types can put up the best possible results.