It’s that time of year again. Yes, you read it right! Black Friday is just around the corner. That means everyone will seem to be looking for amazing deals and offers everywhere. We all know that Black Friday is the most anticipated season of the year, and retailers and consumers eagerly await it. Every year,
It’s that time of year again. Yes, you read it right! Black Friday is just around the corner. That means everyone will seem to be looking for amazing deals and offers everywhere. We all know that Black Friday is the most anticipated season of the year, and retailers and consumers eagerly await it. Every year, this season indicates the commencement of the holiday shopping spell. This blog will uncover the best 7 Black Friday trends to tell you how retailers and consumers experience this over-hyped season. Let’s get started!
What are the 7 Best Black Friday Trends in the US
Black Friday is about hunting for the best deals and shopping for your favourite products. It is the day after Thanksgiving every year, on the fourth Friday of November. This year, Black Friday is coming on the 24th of November. Many retailers don’t offer only a single-day deal. However, they extend the deals for a week to entertain their consumers.
It is equally important for customers and retailers both. Like customers get incredible discounts this season, retailers also boost their businesses. As the sales increase, their businesses become strengthened. Every year, they follow the latest Black Friday trends in the market to get a better reach.
Here are some of the great Black Friday trends mentioned below that will help you stay informed about customers’ and dealer’s experiences.
- Extended Sales Period
- Growth of Mobile Sales
- Personalised Discounts
- Online Shopping Dominance
- Buy Now, Pay Later
- Social Media Marketing
- Sustainability Focus
Extended Sales Period
One of the most common Black Friday trends is that sellers extend their sales period over time. The main reason for this extension is to provide a seamless shopping experience to consumers. This trend has started in recent few years to prioritise customer convenience. Most people could not shop from a single-day sale due to overcrowded shops and e-commerce platforms. With the extended sales period, everyone can shop easily and benefit from the year’s best deals and offers.
Growth of Mobile Sales
After the Covid-19 pandemic, e-commerce shopping has increased to the next level. Likewise, people started doing their shopping through their mobile devices. Our smartphones have become a major part of our lives, so mobile sales benefit retailers the most. Since it is a handy device, people can place their orders anytime and anywhere. In this trend, merchants should enhance the user experience so customers can shop without hassle.
According to Statista 2022, retail e-commerce sales exceed one trillion US dollars in the United States.
Personalised Discounts
Personalised marketing can enrich your business or website that any other strategy can’t. This trend lets customers know that the brand cares for its customers and is providing discounts on their desired products. Folks mostly go for the deals and offers that are personalised. However, if you don’t do anything special to promote your offers, customers won’t choose you to shop. You can send your shoppers personalised marketing emails and messages if you are a seller. It will attract them towards your business. Or, if you are a customer, you can go for these amazing online discount codes to uplift your savings.
Online Shopping Dominance
Since online shopping has become the most common practice today, shopaholics are always ready for every deal and sale. Everyone can get an advantage with online shopping dominance, whether a customer or a dealer.
Let me explain how it works. Suppose you are a seller of any product; then you can increase your sales by introducing intriguing deals on your online platform. Or, if you are a buyer, you can smoothly explore the products on online websites and get your order in the comfort of your home at economical rates. Bershka discount codes will greatly help you get discounts on your orders.
Buy Now, Pay Later
Black Friday is the season of savings for customers and earnings for retailers. Similarly, the option on the checkout page, “Buy Now, Pay Later”, is a great source of savings and earnings. If you add this option on your page during Black Friday, it will upsurge your sales. That is because some people don’t have enough money to shop for their desired products. In this way, they can easily shop for these goods and pay later whenever they can.
Social Media Marketing
Social media platforms play a notable role in promoting Black Friday and shopping. Merchants launch multiple deals during the Black Friday season on their social media pages. Even small businesses don’t let go of this chance to benefit from social media marketing. You can have a better reach through social media.
Equally, customers follow their favourite brand’s social media sites and can effortlessly get information on all the newest deals. Whether it is Facebook, YouTube, or TikTok, you can find special deals and discounts on every platform. In this way, this marketing can be helpful for both buyers and sellers. To enrich your shopping experience, you can go for Brandy Melville discount codes.
Sustainability Focus
Selling sustainable products is one of the major aspect of selling. As humans, we are responsible for taking care of nature and our environment. Your products should not be made up of material that destroys nature. Always go for eco-friendly products that provide a sustainable shopping experience to the users. Black Friday always promotes environmentally friendly products because most shoppers are environmentally conscious.
Wrap Up!
The annual season of shopping, “Black Friday”, is evolving worldwide, and consumers are changing the backdrop of shopping in the United States. These amazing Black Friday trends, which include extending deals and promotions time, social media marketing, online presence, and many others, give customers and sellers the best opportunities to save and earn like never before. In today’s fast-paced world, probably no one thinks to miss Black Friday. That is why these trends are set yearly to enhance customer and retailer experiences.
This prominent time of the year is just approaching, and every shopaholic should stay informed about all the deals from their admired brands and merchants. So, stay updated with the ongoing trends, new arrivals, and latest updates, and enjoy your Black Friday shopping to the next level.
